Marketing Executive and Influencer Lead

About the opportunity 

We’re on the lookout for a creative, strategic, and execution-focused marketing executive who’s passionate about digital storytelling, influencer culture, and social engagement. This is a key role in our small but mighty team, giving you full ownership of our influencer, UGC, and ambassador activity in Australia and New Zealand (and supporting the UK) — while also contributing to broader B2B and B2C campaigns.

If you love creating compelling content, working with creators, and blending brand marketing with data-driven experimentation, you’ll thrive here. You’ll collaborate with our performance marketing lead and other internal stakeholders to drive measurable brand love, growth, and engagement across our social platforms.

About us

At First Table, our vision is simple: to be the first place diners go to book a table.

Proudly established in Queenstown, New Zealand - where our head office is based -  we've been leading the charge in the hospitality tech industry for over a decade, with operations spanning New Zealand, Australia, and the UK. 

First Table is a dining discovery platform that connects diners to restaurants through their love of food.  Through our clever tech, we help restaurants get their night off to a great start and give diners a compelling reason to try somewhere new. It’s a win-win situation. From early bird offers to last table reservations, we make discovering and booking great dining experiences fast, easy, and rewarding.

About the role

As the Marketing Executive & Influencer Lead, you’ll take full ownership of our influencer, UGC, ambassador, and social media programmes in Australia and New Zealand, while also supporting UK initiatives. You’ll also play a key role in broader B2B and B2C marketing efforts across all markets.  Your key responsibilities will include:

Influencer, UGC and ambassador programmes

• Lead and manage influencer, UGC, and ambassador initiatives end-to-end – from discovery, outreach, negotiation, briefing, through to content delivery and relationship nurturing

• Build strong relationships with key content creators to drive brand visibility, engagement and campaign performance

• Support the UK team with influencer discovery, briefing, and content coordination as needed, ensuring brand consistency and alignment across markets

Social media management

• Oversee our brand’s social media presence in Australia and New Zealand

• Plan, publish and optimise content across platforms while fostering meaningful community engagement

• While primary focus is ANZ, collaborate with the UK team to align with cross-market content opportunities or shared campaigns 

Content creation and copywriting

• Craft compelling and on-brand content across social media, email campaigns, our website and app

• Ensure messaging is consistent, engaging and aligned with campaign goals

Campaign execution

• Collaborate with the marketing leadership team to support B2B and B2C campaigns including partnerships, city launches and targeted acquisition initiatives when required.

Collaboration and strategy

• Work closely with internal stakeholders, including our performance marketing lead and marketing colleagues across all regions, to ensure influencer and social strategies are integrated into broader marketing efforts

Analytics and reporting

• Track and report on campaign and content performance

• Use data insights to continually refine influencer partnerships and social media strategies

What you will bring

• Three or more years’ experience in a marketing role with a focus on influencer and social media marketing

• A tertiary qualification in marketing, communications, or a related field

• Proven success in executing influencer campaigns and social strategies

• Excellent copywriting skills and the ability to adapt tone for different platforms and audiences

• Strong digital marketing knowledge, with experience using campaign and performance analytics

• Ability to thrive in a fast-paced, cross-functional team environment

• Experience in both B2B and B2C marketing is a plus

• Familiarity with CMS (such as Silverstripe) and analytics tools is a bonus

Why you’ll love working with us

• 40 hours per week, full-time role based in Queenstown with option to work from home 1 day per week 

• A collaborative and close-knit marketing team working across New Zealand, the Philippines, and the UK

• Creative autonomy in a role that blends content, strategy, and execution

• Free First Table bookings as a team member perk - perfect for fellow food lovers

• Be part of a purpose-led, award-winning brand that champions exceptional dining experiences

• Work in a company that values trust, flexibility, curiosity, and creativity — with room to grow

• Be based at our Head Office in Queenstown — a stunning location and the heart of our global operations

What are the next steps?

If you are a motivated marketer with a flair for building authentic influencer relationships and crafting great content, we would love to hear from you.

Please submit your application, including your CV and a brief cover letter, via SEEK. Cover letters provide valuable insights for our Hiring Managers, so let us know what excites you about this opportunity, and why you’d be the perfect fit.  We’ll be reviewing and progressing applications as they come in, so don’t wait to submit your application.

Things to keep in mind: 

• Applications with no cover letter will not be considered for this role

• Applicants must already be based in Queenstown to be considered for this role

• Applicants for this position must have pre-existing rights to work in New Zealand

• Only applicants who have been shortlisted will be contacted