Head of Performance Marketing

About the Role

First Table seeks an experienced and dynamic Queenstown-based Head of Performance Marketing. As a pivotal role in our organisation, the successful candidate will lead our performance marketing functions and drive improved B2C and B2C acquisition and engagement.

Key Responsibilities

• Paid Ad Campaign Management: Lead the implementation, copywriting, and creative aspects of paid ad campaigns across B2B2C channels, optimising growth and engagement.
• Growth Marketing: Be part of the team spearheading ambassador, referral, and loyalty marketing initiatives, identifying and executing growth opportunities.
• Conversion Rate Optimisation: Lead test ideas and team efforts to optimise conversion rates, driving significant business growth.
• Content Creation and Editing: Produce and edit content using Adobe Suite (INDD, PREM, PSD, LR), maintaining the highest standards of quality and creativity.
• Customer Insights: Conduct surveys and analyse analytics to gather and act on customer insights.
• Marketing Automation & AI Prompt Engineering: Innovate and implement marketing automation strategies, leveraging AI to enhance customer engagement.

Qualifications

• Demonstrated success in managing and optimising paid ad campaigns with a flair for creative and effective copywriting.
• Extensive experience in growth marketing, including ambassador, referral, and loyalty marketing.
• Proven experience in marketing and data management, with a strong background in both B2C and B2B environments.
• Proficiency in business intelligence tools and dashboard creation.
• Adept at analysis, insight dissemination, and marketing automation.
• Skilled in customer insights gathering, conversion rate optimization, and marketing management.
• Experience in content creation and editing with Adobe Suite.

In return First Table offers

• 40 hours per week (full time)
• Competitive base salary
• Flexible working hours
• Employment at an award-winning global company
• The opportunity to be part of a team that is talented and passionate about what they do
• Opportunities for internal and external professional development
• Great company culture. No day is dull!

About Us

At First Table, our essence revolves around the joy of food and connection. Originating from Queenstown nearly a decade ago, we've continuously infused the global dining scene with innovation. More than just a reservation platform, we're in the business of crafting unforgettable moments and memories. With First Table, dining transcends the meal—it's a global celebration of culinary delight.

Why You Should Consider First Table

We're committed to creating an inclusive atmosphere that cherishes diversity in thoughts and experiences. Our culture? It's as comforting and welcoming as a meal shared among friends, sprinkled with humor and a touch of wit. If your search includes a company that balances the seriousness of business with the pleasure of fun, welcome to First Table.

How to Apply

Ready to embark on this exciting journey with us? Please send your resume and cover letter via the apply now link. Let us know why you're the perfect fit for the Head of Performance Marketing role at First Table. We can't wait to hear from you!

To be considered for this position, applicants must have permanent rights to work in New Zealand

• Applications with no cover letter will not be considered for this role